At The Donna Louise we are completely committed to protecting your privacy and we take our responsibilities very seriously. We promise to keep the personal data you share with us safe and secure and only use it for the purposes for which it was collected and not do anything that wouldn’t be reasonably expected.

From the beginning of 2017 we have been moving to an “opt in” communication policy. This means that all new supporters will only be communicated with if they have expressly given their permission for us to do so via their preferred channel – post, email, telephone or SMS.

The purpose of this policy is to give you a clear explanation about how The Donna Louise, and all of its subsidiaries, collects and uses the personal information you provide to us whether online, via phone, email, in letters or in any other correspondence or from third parties.

We ensure that we use your information in accordance with all applicable laws concerning the protection of personal information including the Data Protection Act 1998 and the Privacy and Electronic Communications Regulations (PECR) 2003. This policy explains:

  • Who we are
  • How we collect information
  • What information The Donna Louise may collect about you
  • How we use this information
  • How we keep your data safe and who has access to it
  • Keeping your information up to date
  • How long we will keep your information
  • How to stop receiving communications and how to request what information we hold about you
  • How we use cookies to provide services to you or to improve your use of our websites

Who we are

The Donna Louise is a registered charity (charity number 1075597) and a company limited by guarantee (company number 3701610). The Donna Louise’s registered address is 1 Grace Road, Trentham, Stoke-on-Trent, Staffordshire, ST4 8FN

How do we collect information?

We will obtain personal contact information from you when you enquire or register for one of our activities or events, subscribe to receive a digital or postal communication, make a donation to us or otherwise provide us with personal information. You may receive follow up information from us that is relevant to this activity, including how your support is helping.

If you have provided us with consent to use your details for marketing purposes, then we may also contact you about our events, fundraising activities and other ways to support us.


What information do we collect?

This information consists of (but is not limited to) name, postal address, email address, telephone or mobile number, bank account details, debit or credit card details and whether or not you are a tax payer so that we can claim gift aid on your donations. 

Where it is appropriate we may also ask for:

  • Information relating to your health (for example if you are taking part in a challenge style event) 
  • Date of Birth
  • Why you have decided to donate to us. We will never make this question mandatory, and only want to know the answer if you are comfortable telling us.

The Donna Louise may also use publicly available information to identify people who may be interested in a high profile public association with us. This information may include newspaper or other media coverage, open postings on social media sites such as LinkedIn and Twitter and data from Companies’ House.

How do we use this information?

Our aim is to communicate with you in a way that makes you want to stay involved with The Donna Louise for as long as possible, so you see the value and impact of your support.

We use the information we receive to:

Administer your donation(s) or your sign up to our events. In addition, we may use your information to claim gift aid

Keep a record of your relationship with us

Enable us to record how you’d like to hear from us

Understand how we can keep improving our fundraising products, services and information

Ensure we are being compliant with various laws

Occasionally invite you to participate in surveys from The Donna Louise so we can continually improve what we do

In certain instances, we collect and use your personal information by relying on the legitimate interest legal basis. This is because when you, for example, request to receive services or products from The Donna Louise, we have a legitimate organisational interest to use your personal information to respond to you and there is no overriding prejudice to you by using your personal information for this purpose. This is also the case where we process your donations in support of The Donna Louise’s objectives, for our internal administrative purposes, and where we need to take steps to protect our network security or risk of fraud.

In most instances, and always with our new supporters,  we will rely on obtaining your consent to our use of your personal information. This is the case, for example, where we seek to obtain your consent to receive email marketing about The Donna Louise. 

Please be assured that we will not, under any circumstances, share your data with anyone for marketing purposes and you will not receive offers from other companies or organisations as a result of giving your details to us.

We may need to share limited information with our service providers who help us to prepare and issue our communications, or process your donations and other responses. However, we will not 

allow these organisations to use your data for their own purposes and will take care to ensure that they keep your data secure.

How we keep your data safe and who has access to it

Your information is held on systems that are maintained and managed securely by The Donna Louise. We ensure that there are technical controls in place to protect your personal details.

We undertake regular reviews of who has access to the information that we hold, to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.

When we have the need to use external companies to collect or process data on our behalf we ensure that extensive checks are completed on these companies before we work with them. Prior to any work taking place we put a contract and data protection agreement in place that sets out our expectations and requirements, especially regarding how they manage the personal data they collect or have access to.

We may need to disclose your details, if required, to the police, regulatory bodies or legal advisors.

Keeping your information up to date

It is incredibly important to us to be able to keep your information up to date and as accurate as possible. This is part of our obligation in order to comply with data protection law. We’d also like to be able to stay in touch with you however you want us to.

We may use publicly available sources to keep your records up to date; for example the Post Office’s National Change of Address database and information provided to us by other organisations as described above.

If you would like to tell us of any changes to your information, change the way we contact you or if you no longer want to hear from us, then please contact our supporter relationship team through the following means:

By Post – The Donna Louise Trust 1 Grace Road, Trentham, Stoke-on-Trent, ST4 8FN


By Phone: Call us on 01782 654444 (Mon-Fri 09:00-17:00)

How long will we keep your personal data?

We will hold your personal information on our systems for as long as is necessary and to ensure we are compliant with all legal and regulatory obligations. For example, we will hold gift aid information for a minimum of four years to enable us to make back-dated claims on donations.

If you request that we stop sending you marketing materials we will keep a record of your contact details and appropriate information that helps us to comply with your request not to be contacted by us.

Asking us to stop using your data and finding out about the information we hold on you

You have a right to ask us to stop processing your personal data, and assuming that it’s not essential for the purpose you provided it for (e.g. processing a donation or registering you for an event), we will do so. Get in touch with us on 01782 654444 or if you have any concerns.

You have a right to ask for a copy of the information we hold about you otherwise known as a Subject Access Request.

If you would like to access your information, then please send a letter to us at Supporter Relations, The Donna Louise, 1 Grace Road, Trentham, Stoke-on-Trent, Staffordshire, ST4 8FN detailing the information you’d like to see.

Do we use 'Cookies'?

'Cookies' are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Essentially it takes the form of a small text file deposited on your computer's hard drive.

The Donna Louise uses cookies to ensure that you can interact with our web sites successfully, to identify you when you visit our web site and to keep track of your browsing patterns. The use of cookies does not give us access to the rest of your computer or your personal information.

If you want to prevent our cookies being stored on your computer in future, you may do so by referring to your internet browser's instructions. You can do this by clicking on the "Help" menu. Please note however, that if you disable our cookies you may not be able to access certain services or facilities on our sites and your use of our sites may be restricted. Further information on deleting or controlling cookies is available at

Session cookie:


Purpose: Session cookies allow users to be recognised within a website so any page changes or item or data selection you do is remembered from page to page. The session cookie can also offer another level of security to the site in certain instances. All session cookies are deleted once the browser window is closed. This is essential for the site to function properly.

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Purpose: This is a Third Party cookie that we use to analyse how people are using our website. We use the information provided by these cookies to help us improve the site. The cookies collect information in an anonymous form and no personal data can be identified. These are not essential for the site to function properly.

Changes to this policy

This privacy policy may be updated from time to time, so you may wish to check it each time you submit information to The Donna Louise. The date of the most recent revisions will appear on this page. If you do not agree to these changes, you have the option to opt out at any time. We will notify supporters of any major changes by placing a notice on the website or by contacting you directly.

The Race

A non-stop, 560km challenge by bikes, boats and boots.

The team of 12 will travel by bikes, by boats and on foot in 3 stages covering road, sea and country lane from Paris to London.

Over these 4 long, long days, Team Tower to Tower will face severe fatigue, sleep deprivation, sea sickness, blisters, aching muscles and mental fatigue.

Route Information
Cyclist carrying his bike

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